Population 132,739
State Wisconsin
Current Time
Area 430.70 mi²
Zip Codes 53022, 53027, 53037, 53076, 53086, 53090, 53095, 53096, 53168, 53527, 53939, 54169, 54616, 54634, 54649, 54942
Per capita income $32,159

Census Data

Hispanic-owned firms, percent, 2007 0.4 %
White alone, percent, 2013 96.3 %
Asian alone, percent, 2013 1.2 %
Persons below poverty level, percent, 2008-2012 5.4 %
Retail sales, 2007 ($1,000) TH$1,759,993
Total number of firms, 2007 10,318
Two or More Races, percent, 2013 1.1 %
Population, 2013 estimate 132,739
Households, 2008-2012 51,881
Population, percent change - April 1, 2010 to July 1, 2013 0.6 %
Nonemployer establishments, 2012 8,049
Black-owned firms, percent, 2007 0.6 %
Per capita money income in past 12 months (2012 dollars), 2008-2012 $32,159
Language other than English spoken at home, pct age 5+, 2008-2012 5.1 %
Private nonfarm employment, percent change, 2011-2012 4.6 %
Private nonfarm employment, 2012 48,325
Mean travel time to work (minutes), workers age 16+, 2008-2012 23.8 min
Black or African American alone, percent, 2013 1.0 %
Women-owned firms, percent, 2007 19.9 %
Native Hawaiian and Other Pacific Islander alone, percent, 2013 0.0 %
Land area in square miles, 2010 430.70 mi²
Population, 2010 (April 1) estimates base 131,887
Median value of owner-occupied housing units, 2008-2012 $229,100
Manufacturers shipments, 2007 ($1,000) TH$3,393,434
Private nonfarm establishments, 2012 3,161
Hispanic or Latino, percent, 2013 2.9 %
Median household income, 2008-2012 $66,485
Persons under 18 years, percent, 2013 23.3 %
American Indian- and Alaska Native-owned firms, percent, 2007 0.3 %
Accommodation and food services sales, 2007 ($1,000) TH$152,903
Female persons, percent, 2013 50.3 %
Veterans, 2008-2012 8,913
High school graduate or higher, percent of persons age 25+, 2008-2012 92.4 %
Persons under 5 years, percent, 2013 5.5 %
Foreign born persons, percent, 2008-2012 2.8 %
Persons per household, 2008-2012 2.52
Persons 65 years and over, percent, 2013 15.1 %
Asian-owned firms, percent, 2007 0.0 %
Bachelor's degree or higher, percent of persons age 25+, 2008-2012 27.4 %
Living in same house 1 year & over, percent, 2008-2012 91.1 %
Population, 2010 131,887
Housing units in multi-unit structures, percent, 2008-2012 21.3 %
Population per square mile, 2010 306.2
White alone, not Hispanic or Latino, percent, 2013 93.7 %
Homeownership rate, 2008-2012 78.0 %
Housing units, 2013 55,131
Retail sales per capita, 2007 $13,729
Building permits, 2012 242
American Indian and Alaska Native alone, percent, 2013 0.4 %
Merchant wholesaler sales, 2007 ($1,000) TH$2,800,492
Native Hawaiian- and Other Pacific Islander-owned firms, percent, 2007 0.0 %