Population 393,843
State Wisconsin
Current Time
Area 549.57 mi²
Zip Codes 53005, 53008, 53018, 53029, 53045, 53051, 53052, 53066, 53072, 53089, 53122, 53146, 53149-53151, 53186-53189
Per capita income $37,282

Census Data

Hispanic-owned firms, percent, 2007 1.0 %
White alone, percent, 2013 93.9 %
Asian alone, percent, 2013 3.1 %
Persons below poverty level, percent, 2008-2012 5.0 %
Retail sales, 2007 ($1,000) TH$5,955,006
Total number of firms, 2007 36,589
Two or More Races, percent, 2013 1.2 %
Population, 2013 estimate 393,843
Households, 2008-2012 152,995
Population, percent change - April 1, 2010 to July 1, 2013 1.0 %
Nonemployer establishments, 2012 26,453
Black-owned firms, percent, 2007 0.8 %
Per capita money income in past 12 months (2012 dollars), 2008-2012 $37,282
Language other than English spoken at home, pct age 5+, 2008-2012 7.0 %
Private nonfarm employment, percent change, 2011-2012 0.9 %
Private nonfarm employment, 2012 219,911
Mean travel time to work (minutes), workers age 16+, 2008-2012 23.7 min
Black or African American alone, percent, 2013 1.4 %
Women-owned firms, percent, 2007 24.7 %
Native Hawaiian and Other Pacific Islander alone, percent, 2013 0.1 %
Land area in square miles, 2010 549.57 mi²
Population, 2010 (April 1) estimates base 389,891
Median value of owner-occupied housing units, 2008-2012 $257,700
Manufacturers shipments, 2007 ($1,000) TH$15,663,482
Private nonfarm establishments, 2012 12,472
Hispanic or Latino, percent, 2013 4.5 %
Median household income, 2008-2012 $75,689
Persons under 18 years, percent, 2013 22.7 %
American Indian- and Alaska Native-owned firms, percent, 2007 0.3 %
Accommodation and food services sales, 2007 ($1,000) TH$616,641
Female persons, percent, 2013 50.9 %
Veterans, 2008-2012 27,236
High school graduate or higher, percent of persons age 25+, 2008-2012 95.6 %
Persons under 5 years, percent, 2013 5.2 %
Foreign born persons, percent, 2008-2012 4.4 %
Persons per household, 2008-2012 2.51
Persons 65 years and over, percent, 2013 15.9 %
Asian-owned firms, percent, 2007 2.2 %
Bachelor's degree or higher, percent of persons age 25+, 2008-2012 39.4 %
Living in same house 1 year & over, percent, 2008-2012 89.1 %
Population, 2010 389,891
Housing units in multi-unit structures, percent, 2008-2012 22.6 %
Population per square mile, 2010 709.4
White alone, not Hispanic or Latino, percent, 2013 89.8 %
Homeownership rate, 2008-2012 76.7 %
Housing units, 2013 161,677
Retail sales per capita, 2007 $15,712
Building permits, 2012 774
American Indian and Alaska Native alone, percent, 2013 0.3 %
Merchant wholesaler sales, 2007 ($1,000) TH$6,882,092
Native Hawaiian- and Other Pacific Islander-owned firms, percent, 2007 0.0 %