Population 195,041
State Wisconsin
Current Time
Area 332.50 mi²
Zip Codes 53105, 53108, 53177, 53185, 53401-53408, 53490
Per capita income $27,292

Census Data

Hispanic-owned firms, percent, 2007 2.1 %
White alone, percent, 2013 84.4 %
Asian alone, percent, 2013 1.2 %
Persons below poverty level, percent, 2008-2012 12.6 %
Retail sales, 2007 ($1,000) TH$2,230,013
Total number of firms, 2007 13,283
Two or More Races, percent, 2013 2.2 %
Population, 2013 estimate 195,041
Households, 2008-2012 75,775
Population, percent change - April 1, 2010 to July 1, 2013 -0.2 %
Nonemployer establishments, 2012 9,479
Black-owned firms, percent, 2007 3.8 %
Per capita money income in past 12 months (2012 dollars), 2008-2012 $27,292
Language other than English spoken at home, pct age 5+, 2008-2012 8.8 %
Private nonfarm employment, percent change, 2011-2012 2.3 %
Private nonfarm employment, 2012 68,419
Mean travel time to work (minutes), workers age 16+, 2008-2012 23.3 min
Black or African American alone, percent, 2013 11.6 %
Women-owned firms, percent, 2007 26.2 %
Native Hawaiian and Other Pacific Islander alone, percent, 2013 0.1 %
Land area in square miles, 2010 332.50 mi²
Population, 2010 (April 1) estimates base 195,408
Median value of owner-occupied housing units, 2008-2012 $174,600
Manufacturers shipments, 2007 ($1,000) TH$7,863,331
Private nonfarm establishments, 2012 4,027
Hispanic or Latino, percent, 2013 12.3 %
Median household income, 2008-2012 $54,900
Persons under 18 years, percent, 2013 24.1 %
American Indian- and Alaska Native-owned firms, percent, 2007 0.0 %
Accommodation and food services sales, 2007 ($1,000) TH$242,667
Female persons, percent, 2013 50.4 %
Veterans, 2008-2012 14,600
High school graduate or higher, percent of persons age 25+, 2008-2012 88.0 %
Persons under 5 years, percent, 2013 6.3 %
Foreign born persons, percent, 2008-2012 4.8 %
Persons per household, 2008-2012 2.50
Persons 65 years and over, percent, 2013 14.3 %
Asian-owned firms, percent, 2007 2.2 %
Bachelor's degree or higher, percent of persons age 25+, 2008-2012 22.8 %
Living in same house 1 year & over, percent, 2008-2012 88.5 %
Population, 2010 195,408
Housing units in multi-unit structures, percent, 2008-2012 27.9 %
Population per square mile, 2010 587.7
White alone, not Hispanic or Latino, percent, 2013 73.5 %
Homeownership rate, 2008-2012 69.4 %
Housing units, 2013 82,052
Retail sales per capita, 2007 $11,172
Building permits, 2012 163
American Indian and Alaska Native alone, percent, 2013 0.6 %
Merchant wholesaler sales, 2007 ($1,000) TH$0
Native Hawaiian- and Other Pacific Islander-owned firms, percent, 2007 0.0 %