Population 43,476
State Wisconsin
Current Time
Area 913.96 mi²
Zip Codes 53554, 54412, 54720, 54733, 54747
Per capita income $25,691

Census Data

Hispanic-owned firms, percent, 2007 0.0 %
White alone, percent, 2013 96.9 %
Asian alone, percent, 2013 0.5 %
Persons below poverty level, percent, 2008-2012 10.6 %
Retail sales, 2007 ($1,000) TH$423,199
Total number of firms, 2007 4,606
Two or More Races, percent, 2013 1.1 %
Population, 2013 estimate 43,476
Households, 2008-2012 18,304
Population, percent change - April 1, 2010 to July 1, 2013 -1.6 %
Nonemployer establishments, 2012 3,299
Black-owned firms, percent, 2007 0.0 %
Per capita money income in past 12 months (2012 dollars), 2008-2012 $25,691
Language other than English spoken at home, pct age 5+, 2008-2012 3.1 %
Private nonfarm employment, percent change, 2011-2012 -2.1 %
Private nonfarm employment, 2012 11,386
Mean travel time to work (minutes), workers age 16+, 2008-2012 28.5 min
Black or African American alone, percent, 2013 0.3 %
Women-owned firms, percent, 2007 27.3 %
Native Hawaiian and Other Pacific Islander alone, percent, 2013 0.0 %
Land area in square miles, 2010 913.96 mi²
Population, 2010 (April 1) estimates base 44,205
Median value of owner-occupied housing units, 2008-2012 $164,100
Manufacturers shipments, 2007 ($1,000) TH$958,520
Private nonfarm establishments, 2012 1,110
Hispanic or Latino, percent, 2013 1.7 %
Median household income, 2008-2012 $49,595
Persons under 18 years, percent, 2013 22.2 %
American Indian- and Alaska Native-owned firms, percent, 2007 0.0 %
Accommodation and food services sales, 2007 ($1,000) TH$41,813
Female persons, percent, 2013 49.6 %
Veterans, 2008-2012 3,779
High school graduate or higher, percent of persons age 25+, 2008-2012 91.9 %
Persons under 5 years, percent, 2013 5.3 %
Foreign born persons, percent, 2008-2012 1.4 %
Persons per household, 2008-2012 2.38
Persons 65 years and over, percent, 2013 17.9 %
Asian-owned firms, percent, 2007 1.0 %
Bachelor's degree or higher, percent of persons age 25+, 2008-2012 19.4 %
Living in same house 1 year & over, percent, 2008-2012 90.5 %
Population, 2010 44,205
Housing units in multi-unit structures, percent, 2008-2012 9.7 %
Population per square mile, 2010 48.4
White alone, not Hispanic or Latino, percent, 2013 95.6 %
Homeownership rate, 2008-2012 78.9 %
Housing units, 2013 24,179
Retail sales per capita, 2007 $9,580
Building permits, 2012 68
American Indian and Alaska Native alone, percent, 2013 1.1 %
Merchant wholesaler sales, 2007 ($1,000) TH$134,275
Native Hawaiian- and Other Pacific Islander-owned firms, percent, 2007 0.0 %