Population 509,939
State Wisconsin
Current Time
Area 1,197.24 mi²
Zip Codes 53527, 53532, 53562, 53572, 53575, 53589-53591, 53593, 53596, 53597, 53701-53711, 53713-53719, 53725, 53726, 53744, 53774, 53777-53780, 53782-53794
Per capita income $33,473

Census Data

Hispanic-owned firms, percent, 2007 1.1 %
White alone, percent, 2013 86.4 %
Asian alone, percent, 2013 5.3 %
Persons below poverty level, percent, 2008-2012 12.3 %
Retail sales, 2007 ($1,000) TH$7,132,444
Total number of firms, 2007 41,464
Two or More Races, percent, 2013 2.4 %
Population, 2013 estimate 509,939
Households, 2008-2012 204,008
Population, percent change - April 1, 2010 to July 1, 2013 4.5 %
Nonemployer establishments, 2012 34,765
Black-owned firms, percent, 2007 2.5 %
Per capita money income in past 12 months (2012 dollars), 2008-2012 $33,473
Language other than English spoken at home, pct age 5+, 2008-2012 11.4 %
Private nonfarm employment, percent change, 2011-2012 2.2 %
Private nonfarm employment, 2012 254,755
Mean travel time to work (minutes), workers age 16+, 2008-2012 20.6 min
Black or African American alone, percent, 2013 5.4 %
Women-owned firms, percent, 2007 27.5 %
Native Hawaiian and Other Pacific Islander alone, percent, 2013 0.1 %
Land area in square miles, 2010 1,197.24 mi²
Population, 2010 (April 1) estimates base 488,073
Median value of owner-occupied housing units, 2008-2012 $231,300
Manufacturers shipments, 2007 ($1,000) TH$6,968,111
Private nonfarm establishments, 2012 13,312
Hispanic or Latino, percent, 2013 6.2 %
Median household income, 2008-2012 $61,790
Persons under 18 years, percent, 2013 21.2 %
American Indian- and Alaska Native-owned firms, percent, 2007 0.3 %
Accommodation and food services sales, 2007 ($1,000) TH$916,701
Female persons, percent, 2013 50.4 %
Veterans, 2008-2012 29,530
High school graduate or higher, percent of persons age 25+, 2008-2012 94.7 %
Persons under 5 years, percent, 2013 6.0 %
Foreign born persons, percent, 2008-2012 7.8 %
Persons per household, 2008-2012 2.33
Persons 65 years and over, percent, 2013 11.5 %
Asian-owned firms, percent, 2007 1.9 %
Bachelor's degree or higher, percent of persons age 25+, 2008-2012 45.8 %
Living in same house 1 year & over, percent, 2008-2012 79.8 %
Population, 2010 488,073
Housing units in multi-unit structures, percent, 2008-2012 38.3 %
Population per square mile, 2010 407.7
White alone, not Hispanic or Latino, percent, 2013 81.1 %
Homeownership rate, 2008-2012 60.1 %
Housing units, 2013 219,540
Retail sales per capita, 2007 $14,976
Building permits, 2012 2,351
American Indian and Alaska Native alone, percent, 2013 0.5 %
Merchant wholesaler sales, 2007 ($1,000) TH$6,042,966
Native Hawaiian- and Other Pacific Islander-owned firms, percent, 2007 0.0 %